I had been exploring Jekyll for quite sometime. I simply followed the below traditional, developer like approach - download Ruby download Jekyll play around with platform capabilities - focus on Liquid see how themes are created However, I realised mid-way that select themes offer a good way for anyone to get started.
I had been a fan of LeanPub. The platform promises easy book authoring using Markdown, and distribute the book to a hungry audience. However, I am not a big fan of how Markdown is processed in LeanPub. Markua, the flavor (created &) preferred by LeanPub, is not completely aligned to how GitHub and others process the Markdown.